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MUJI
The MUJI philosophy has won them a worldwide following over the last 20 years, emphasizing earth-friendliness, the use of innovative materials, and efficient packaging for reduced cost. Since opening their first store in Japan in 1983, MUJI is not only an internationally renowned company, but for many people is a way of life. MUJI merchandise is based on three simple elements: materials, process, and packaging.
Inventive uses for materials that might otherwise have been discarded or ignored result in innovative product at the lowest cost. Equally important, MUJI infuses style and usefulness into everything produced, no matter what its provenance.
To keep MUJI offerings focused and flexible, heavy attention is paid to the consumer's use of the product, and the manufacturing process is determined on that basis. Superfluous finishes are rejected, overprocessing is eliminated, and lines and forms are clean and uncluttered for manufacturing ease.
MUJI carefully protects items for sale with packaging appropriate to their purpose. By using the same clear cellophane material to wrap most items, consumers see exactly what they are getting and don't pay extra for expensive packaging.
Their guiding principle is flexibility, providing the savvy customer with products that are beautiful, useful, and essential "objects for living."
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