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Etch A Sketch

Etch A Sketch

André Cassagnes, 1960

This product is represented in MoMA's Design collection.

MoMA EXHIBITION

This product is in a MoMA Exhibition.

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Quantity

Price

$18.00
$16.20 Members
Item #96887
WARNING: Choking Hazard—Item contains small parts. Not for children under 3.
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Product Description

Etch A Sketch

Originally called L’Ecran Magique (The Magic Screen) by its inventor, the iconic drawing device is instantly recognizable by its grey screen, red frame, and white controls. Turn the knobs (one directs horizontal movement, the other vertical) and the internal stylus displaces powder from the back of the glass, leaving behind a line. Careful and simultaneous turning (which helps children with hand-eye coordination) can also create curves. When you’re finished, just shake to erase your masterpiece and start a new one. Ages 3 and up.

WARNING: Choking Hazard &mdash small parts. Not for Children under 3 years.

This product is offered in conjunction with MoMA's exhibition Century of the Child: Growing by Design, 1900-2000, an overview of the modernist preoccupation with children and childhood as a paradigm for progressive design thinking. The Museum's Department of Architecture and Design brings together school architecture, clothing, playgrounds, toys and games, children's hospitals and safety equipment, nurseries, furniture, and books to examine individual and collective visions for the material world of children.

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History

Mid-Century Design

Following World War II, a number of factors combined to foster a new direction in home products and furniture. New materials, such as molded plywood and plastic, and advances in mass production techniques opened a world of design options. Through the efforts of companies like Herman Miller, their longtime design director George Nelson, and the influential team of Charles and Ray Eames, these new designs could be produced for a broad market. A new vocabulary of ergonomic form, versatile function, and synthetic material emerged—and some of the most beloved furniture of the century was created.

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Product Specs

Type Kids - 5 and up
Size 7.25h x 9w x 1.75"d
Materials Plastic, Aluminum Powder
Featured Century of the Child , Shop Red , Mid-Century Design
Designer André Cassagnes
Date 1960
Gifts For the Kids